Women in the US are back to their former makeup habits — or even kicking them up a notch — now that most mask requirements have been lifted and more people are returning to workplaces, traveling and attending other life events that were put on hold. In fact, about 70% of makeup wearers have returned to previous routines or are wearing more makeup than they did last year, according to The NPD Group.

Here's some key data from The NPD Group, and be sure to check out Happi’s upcoming Color Cosmetics feature out in August!